crisp the early breeze shines
crisp the early breeze shines
bright shadows envelop arctic seas
here, narwhals slide quick cutting green
whiteness reflects in aqua blue shades
comets streaking across the silky water
below as above in looking glass dance
a singing gentle, the early morning call
as gulls shout out their salt filled lungs
Her City Eyes
devouring me
her city eyes
cling to screens
inside this head
a looping message
in a bottle modern
grandly tearing me
apart in exhales sweet
Help comes in many forms and if helpfulness becomes a key brand trait and corporate mindset then there is the opportunity to overcome the lack of trust in most paid media marketing (see the Edelman Brand Trust Barometer as well as the Neilsen survey on global trust in advertising). If one doesn’t overcome that lack of trust, content, as the new paid placement game, becomes an even less trustworthy, and therefore effective, form of marketing than, say, claim-centric, just-about-the-advertiser TV ads.
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